The Ultimate Guide to Facebook, Instagram Ads

Join 10 Days Workshop

Take your marketing efforts to the next level by learning how to create
and run ads on Facebook, Instagram for maximum ROI

10 Days
(Around 10 Hours Live Session)

Live Session

22th Mar, 2024

7:00 PM to 8.30 PM

Instructed by

Kalyan Manideep

Digital Marketing Specialist

@ Ex-Radha Madhav Toyota | Ex-Narayana Groups of Intuitions | Ex-SuperSurfaces 

Founder @ Sysprola Technology Services Private Limited | Kare Beauti | Skill Growth Academy

Reserve Your Seat Only For ₹ 1499

Meet Your Mentor

With 7+ years in marketing, I, Kalyan Manideep, bring extensive experience across domains, from Radha Madhav Toyota, Narayana Groups of Intuitions, and SuperSurfaces. Founder of Sysprola Technology Services Private Limited, Kare Beauti, and Skill Growth Academy, I specialize in traditional and digital strategies for impactful results. Excited to share my insights in this workshop!

Who is this workshop for?

Digital Marketers

Traditional Marketers

Marketing Freelancers

Enterpreneurs

Business owners

Students

Anyone interested in learning Facebook & Instagram Ads

What will you learn?

Fundamentals of Meta Ads
  • Ad Objectives: Breakdown of each ad objective (Awareness, Consideration, Conversion) and when to use them.
  • Key Metrics: Explanation of metrics like CTR, CPC, CPM, Conversion Rate, and how they align with business goals.
  • Buying Types: Differences between auction buying, reach, frequency buying, and when to use each.
  • Facebook Algorithm: How the ad delivery algorithm works, factors affecting ad performance, and strategies to improve ad visibility.
Deep-Dive into Meta Ads
  • Facebook Pixel Basics: Introduction to Pixel, its importance for tracking and retargeting.
  • Server-side Tracking with CAPI: Understanding the Conversions API for improved data privacy and accuracy.
  • Implementation via GTM: Step-by-step guide to setting up Pixel and CAPI through Google Tag Manager.
  • Troubleshooting: Common issues and solutions in Pixel and CAPI implementation.
Audiences targeting for maximum reach
  • Core Audiences: Demographic, location, behavior, and interest-based targeting.
  • Custom Audiences: Retargeting users based on their interaction with your business.
  • Lookalike Audiences: Find new users similar to your best customers.
  • Audience Insights: Using Facebook’s tools to refine and understand your audience.
Creating a Facebook funnel that converts
  • Bid Strategies: Exploring lowest cost, target cost, and manual bidding.
  • CBO vs. ABO: Comparative analysis of Campaign Budget Optimization and Ad Set Budget Optimization.
  • Building a Facebook Funnel: Designing a sales funnel using Facebook ads for different customer journey stages.
Understanding Ad Platforms and Placements
  • Platform Overview: Differences between Facebook, Instagram, Messenger, and Audience Network.
  • Placement Optimization: Best practices for choosing ad placements based on objectives.
  • Cross-Platform Strategies: Creating cohesive campaigns across Facebook and Instagram.
Ad Sequencing for Sharper Messaging
  • Sequential Messaging: Develop a series of ads that guide your audience through a narrative.
  • Creative Considerations: Crafting complementary creatives for each step of the sequence.
  • Testing and Optimization: Measuring the effectiveness of sequences and optimizing based on performance.
Complete Guide to Testing & Scaling Strategies
  • A/B Testing: Setting up experiments to test creatives, audiences, placements, and more.
  • Scaling Strategies: Methods for scaling your ads without losing efficiency.
  • ROAS Calculation: Understanding the nuances of Dashboard ROAS vs. Realized ROAS.
  • Advanced Measurement Techniques: Brand Lift Experiments and correlation Studies for Optimization.
AI-Driven Ad Content Optimization
  • Utilizing natural language processing (NLP) algorithms to generate compelling ad copy tailored to audience preferences and emotions.
  • Implementing image recognition technology to select high-performing visuals that resonate with the target audience.
  • Leveraging AI-based editing tools to enhance ad creatives and video clips for maximum engagement and conversion.
  • Ex- Canva, Lumen5, Adobe Photoshop with Adobe Sensei

Unlock Bonuses worth

₹9,499

Bonus 1

Involve in Live Campaigns which was created by our team.

worth ₹1,499

Bonus 2

Advanced targeting strategies, and audience segmentation.

worth ₹1,499

Bonus 3

2 Days 1:1 interaction With Real time campaigns creation 

worth ₹6,499

Get the offer while it lasts!

10 Days Meta Ads Workshop (Save 85%)

₹1,499

₹9,999

  • Enrol now and get bonuses worth ₹9,499 free. There was never a better time to grab this course.
  • Enjoy the discounted price of ₹999 and save a total of 50%.
  • The launch offer expires tonight, March 30, 2025

Note: No exceptions would be made beyond the offer expiry date. The prices would go up and no free bonuses

Reserve Your Seat Now

What you’ll get...

  • Deep-dive into Meta
  • Audience targeting strategies that convert like crazy
  • Everything you need to know about Bid Strategies, CBO Vs ABO, and Facebook Funnel
  • Understanding all the ad platforms, placements, and targetting
  • Setting up your Meta Account for Scale & Success
  • Guide to Testing, Scaling, and Analysing Strategies to maximize ROAS
  • Hands-on Project on Meta

And bonuses worth ₹9,499

  • Involve in Live Campaigns which was created by our team.
  • Advanced targeting strategies, and audience segmentation.
  • 10 Days Live Classes With Real time campaigns creation 

What will you learn?

Can I join the workshop if I've never run ads on Facebook & Instagram?
Yes, absolutely! The Masterclass is designed to start with the basics and progressively guide you through to advanced strategies and frameworks, making it suitable for beginners.
 
Will I need to purchase any additional tools or software for the course?
No, there are no additional costs for tools or software required for this Masterclass.
 
When does the workshop start and what are the timings?
You can get all the details related to the timings and dates of the workshop at the top of the page.
 
Will this be live or pre-recorded?
This workshop will be a LIVE experience with engaging discussions, case studies and more.
I made the payment but didn't receive any confirmation email.
Write to hi@skillgrowthacademy.io and our awesome support team will solve your queries in the fastest time possible.
 
Since the workshop is live, will you be sharing recordings?
No, we won’t be sharing any recordings. Since it’s a live workshop, it’s expected that each participant will attend the workshop live. Also, recordings of a live session are just boring.
 
Can I get a refund?
No. We don’t provide refunds in any case. If you are not sure about the workshop, check out and read more about the trainer, and make an informed decision. In case you miss out on attending the live workshop, we can move you to the next batch only ONCE.
 
When can I receive the bonuses?
With in  the workshop you will receive all the bonuses
 
Will I get a certificate after completion?
Yes, you will receive a certificate of completion if you finish the entire workshop.
 

Deadline March 22, 2024 | Join 10 Days Meta Ads Workshop Now (Save 85%)

Reserve Your Seat Now @ ₹1499